Because you are in control of your life. Don't ever forget that.
You are what you are because of the conscious and subconscious
choices you have made.
A design doesn't have to be new, different or impressive to be
successful in the marketplace, as long as it's fulfilling a need, but
design methods do lead to innovative products and services.
Designers learn that ideas that may seem strange are worth
exploring and that the 'common-sense' solution is not always the
right one.
